In social media marketing, trends come and go in the blink of an eye and it’s crucial for notary professionals to adopt a strategy that stands the test of time. Enter evergreen content, a powerful tool that can help you establish a strong online presence and consistently engage your audience. In this article, we’ll explore what evergreen content is, provide examples tailored to the notary industry, and discuss how you can benefit from incorporating it into your social media marketing efforts.
Understanding Evergreen Content
Evergreen content refers to high-quality, valuable, and timeless content that remains relevant and useful long after its initial publication. Unlike trending or time-sensitive topics, evergreen content maintains its relevance, driving traffic, engagement, and conversions over an extended period. By creating evergreen content, notary professionals can establish themselves as trusted authorities in their field while generating consistent traffic and maintaining a robust social media presence.
Evergreen content can be presented in a variety of formats based on your target audience and your personal communication preferences. Blog posts, eBooks, YouTube videos, and podcasts are all effective ways to share your message and keep in mind you can re-purpose it too. For example, if you write a blog article, you can use that same script to create a YouTube video or record a podcast episode. By using a variety of formats you can cater to different learning styles and reach a wider audience,
Examples of Evergreen Content for Notary Professionals
To give you an understanding of the type of topics that work well as evergreen content, here’s a couple of examples:
- “The Importance of Notarizing Your Real Estate Documents”: Create a detailed article or video that highlights the significance of notarizing real estate documents, such as contracts, deeds, and mortgage papers. Explain how notarization adds an extra layer of protection, ensuring the validity and authenticity of the transactions. This type of content will attract individuals involved in real estate transactions who are seeking clarity on the role of notaries in safeguarding their interests.
- “5 Essential Documents You Should Get Notarized for Estate Planning”: Provide a comprehensive guide outlining the critical documents that individuals should consider getting notarized when planning their estates. Include explanations of the benefits and legal implications of notarizing wills, powers of attorney, living trusts, healthcare directives, and beneficiary designations. By highlighting the importance of these documents, you position yourself as a trusted advisor for those looking to protect their assets and make informed estate planning decisions.
Benefits of Evergreen Content in Social Media Marketing
- Consistent Traffic Generation: Evergreen content acts as a magnet for organic traffic over an extended period. By optimizing your content for search engines and sharing it through your social media channels, you can attract a steady stream of visitors to your website or social media profiles.
- Building Authority and Trust: Evergreen content showcases your expertise and establishes you as a knowledgeable professional in the notary industry. When you consistently provide valuable resources and insights, you gain the trust of your audience, leading to increased credibility and potential client conversions.
- Long-Term Social Media Engagement: By sharing evergreen content through your social media channels, you create opportunities for ongoing engagement and interactions with your audience. Encourage comments, questions, and discussions around your content, fostering a community of individuals interested in your expertise.
- Cost-Effective Strategy: Once you create evergreen content, it requires minimal maintenance, saving you time and effort in the long run. Unlike time-sensitive content that becomes irrelevant quickly, evergreen content continues to generate value without continuous updates, allowing you to allocate your resources more efficiently.
Remember, evergreen content is intended to remain relevant and valuable over time. By creating resources that address the needs, concerns, and interests of potential customers, you can establish yourself as an authoritative figure in the notary industry, attract a steady stream of leads, and ultimately drive business growth.
I have created the Evergreen Notary Resource Kit to help you get started creating evergreen content for your notary blog. It contains tips and strategies as well as 10 notary-specific topics with a summary of ideas that you can use to create unique articles to represent your business.
I’m giving this away free for a limited time, so grab your copy today!
Hi Linda,
I won $100 worth of your services at Top Golf at the NNA Conference. I might need your help on what to get with it 😁
Hi Theresa! Sorry I missed your comment until now, feel free to reach out if I can answer any questions for you! Congratulations 🙂
Linda this is another great article. Incredibly helpful tips. I think we should talk about possibly getting you on my interview circuit. You are delivering great content!
Hi Jennifer, so sorry I didn’t see your comment until now! Thanks for the great feedback!